Today, the donut makers are tapping into the power of social media to spread the word of this mouthwatering promotion.
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Educational shows such as "Sesame Street" have been tapping into the power of music to help youngsters remember things for decades.
He came to enjoy doing tricks like tossing a team mate above his head, which required tapping into the power of an athlete who was moving in the same direction simultaneously.
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At the new Intercontinental Hotels resort at Bora Bora, air conditioning for its 80 villas on a pristine lagoon comes from a system of pipes extending 1.5 miles offshore and 3, 000 feet deep, tapping the cooling power of 41-degree seawater.
But to gain that market share Alukkas first had to leave the subcontinent and seek his fortune in the Gulf, tapping into the buying power of expatriate Indians, the dominant immigrant community in the region.
But the online marketing professionals gathered at New York's Search Marketing Expo this week were interested in tapping into a different feature of these sites: their growing power to affect Google and Yahoo!
Idea is simple, but the execution is challenging: by tapping the collective intelligence, collective will, and collective economic power of the community that has left its homeland, people back in the homeland can benefit.
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By tapping into underground volcanic heat, geothermal plants can generate almost limitless clean power.
And considering the power of millennial thinking in avoiding workplace tension got me thinking about other ways tapping into the Millennial psyche is crucial to our careers.
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Angelou has a way of tapping into life's biggest questions with such clarity and understanding you almost think she was sent by a higher power to help guide lost souls.
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