The company previously held a similar contest for general Pokki apps, which resulted in apps such as Mixtape, a mix tape music listening app, a Chess app and Instagrille, an Instagram app.

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One day, he forgot his music tape.

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The left sock always put on before the right, brown tape always on top of the white, music listened to in a particular order.

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And usually after the first episode, you just get a tape on a Monday, you write the music on a Tuesday, you record it on a Wednesday, send it back to them on a Thursday, and it's on TV next week.

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The Purple Tape has become the kind of cultural touchtone that many music fans love to learn about, especially the collectors.

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As a teenager he followed producer brother Glyn into the music industry, landing a job as a tape operator at London's famed Olympic Studios, where he worked on albums including Jimi Hendrix's Axis Bold As Love.

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The youngest of three children, he recalls singing devotional songs as well as hearing a lot of Bollywood music on his father's reel-to-reel tape player.

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