At the first sign of someone that was privy to desired information, the media swiftly traveled in a herd and surrounded the defenseless individual with an assortment of microphones, tape recorders, television cameras and blinding lights.

FORBES: Fond Reflections On The Winter Meetings

Research by Rapaille's Boca Raton, Fla. company, Archetype Discoveries Worldwide, starts with a three-hour-long session, during which he turns off the lights, plays a 20-minute relaxation tape and invites subjects to snooze on the floor.

FORBES: Mind Games

Research by Rapaille's Boca Raton, Florida, company, Archetype Discoveries Worldwide, starts with a three-hour-long session, during which he turns off the lights, plays a 20-minute relaxation tape and invites subjects to snooze on the floor.

FORBES: Mind Games