She has hosted events for companies including Tanqueray, Hugo Boss, Veuve Clicquot, and Belvedere Vodka.

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Inside it is a mixture of Tanqueray and clarified fresh-squeezed grapefruit juice that is carbonated directly (to achieve fizz without any seltzer).

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Which is convenient, as today gin, in particular high-end gin such as Plymouth, Tanqueray No. 10, Hendrick's and Beefeater 24, is back in fashion.

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Tanqueray didn't get to be Tanqueray overnight, and many of the new craft and farm distillers will no doubt make the liquor equivalent of plonk wine.

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"This is actually bringing alcoholic beverages into the modern era, " says Guy Smith, an executive vice president at Diageo, the world's largest distiller and maker of such well-known brands as Johnnie Walker, Smirnoff, Jose Cuervo and Tanqueray.

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