Some, like the Ritz Carlton South Beach's tanning butler and Hotel Monaco's pet psychic, trend toward the whimsical.

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But none of this seems to affect the regular rhythm of a typical day, which includes tropical cocktails, fruit shakes, tanning, the occasional afternoon beach volleyball game and, for the actively inclined, just about every imaginable water activity known to man.

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Sharlene Breitkreuz, a 55-year-old hospital employee in Virginia Beach, spent years tanning on local beaches.

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Sharlene Breitkreuz, a 55-year-old hospital employee in Virginia Beach, Virginia, spent years tanning on local beaches.

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One man wears tight pants, one has obviously spent too much time in the tanning bed, and another wears a tiny Speedo at the beach.

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