But only once in a very long while do I come across a company that has held and maintained a tangible product advantage over the long haul.

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However, rather than looking at the tangible aspects of the product or service alone, the purchasing decision can also be of how much value and trust you place intangibles often referred to as brand value.

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In fact, the introduction of iOS and Android caught Microsoft so off guard, that it wasn't until February of 2010 that we saw even the first tangible evidence that the company had a product in the same league.

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We know them because we can measure them with attributes more tangible than those found in an orgone collector, like product trial, purchase, price premium, and repeat sales.

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What SOJO needs now is this: Focusing on the product, leveraging relationships and creating new ones, building tangible results including right media coverage, and forming a right-spirited and a serious advisory board.

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And if you are in business, you can think all you want about a new product or service, but until you act on the idea there is nothing tangible to show for all that thought.

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Unlike product innovations, systems innovations are nearly impossible to protect with patents and are rarely backed by tangible assets, making them much less attractive to investors and therefore much harder to launch and develop.

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So, early last year we decided to put our community at the forefront of our business -integrating them into the product development and marketing workflow with the view of creating even better quality products for which our audience had tangible input.

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