No shareholder will be impressed if they do not see a fairly quick, tangible benefit.

FORBES

Prohibiting creditors from refinancing residential mortgages unless the creditor determines the refinancing provides a "net tangible benefit" to the borrower, but makes it difficult to know whether lenders are in compliance.

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Apple Inc is seeking speedy bans on the sale of eight Samsung Electronics phones, moving swiftly to translate its resounding court victory over its arch-foe into a tangible business benefit.

FORBES: Links 28 August:Will Apple's Putative Desired Ban On Some Samsung Products Make Any Difference?

"In the current difficult economic environment, these results are a tangible sign of the benefit of the flexibility afforded by the Scottish Friendly group and the strength of our diversify and grow strategy, " added Mr Lovatt.

BBC: Scottish Friendly reports leap in sales

When you include the benefit, you more effectively sell the tangible things you can bring to the company.

FORBES: Connect

Whenever anyone points to the fragility of his business empire, in terms of losses or lack of tangible assets, Mr Branson points to the intangible benefit locked up in his brands.

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