But Tam Fry, of the National Obesity Forum, said he was "horror-struck" about the thought of getting industry involved in funding Change4Life.

BBC: Obesity marketing campaign 'cut'

Tam Fry, from the National Obesity Forum, says it is an "insult" to people on low incomes who are working hard to provide their children with a healthy diet when the odds are stacked against them.

BBC: Are the poor kids really the fat ones?