Talking about global unit sales is important in one sense, but if you want to understand the evolution of ecosystems, addressable markets for developers and indeed addressable markets for manufacturers, you need to look on a more local level.

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Oh, and talking about that collection of video files, this unit will play 'em.

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"An air-conditioning unit is just the physical manifestation of the Carnot Cycle - which is talking about heat exchange between two closed systems, " he droned.

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Companies that have done it right, she says, include Nike, which invited Converse customers to send in video of themselves talking about their favorite experiences with its sneakers, and Ford Motor 's Mazda unit, which requested photos and video clips from people that creatively show what the company's cars and "Zoom-Zoom" slogan mean to them.

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While Stiller was making "Empire of the Sun, " his colleagues were in boot camps training for their military roles -- and would emerge talking about the boot camp as if they'd become part of a real military unit.

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Believe it or not, it was back in 2006 that the chipmaker first started talking about its "new class of x86 processors" and the idea of an Accelerated Processing Unit (APU) -- a chip that would combine a CPU and a fairly powerful ATI GPU onto the same die.

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