Coursera and other champions of large-scale online courses until recently have been talking mostly about having students come into traditional exam halls if they wanted to take tests for credit.

FORBES: Coursera Mulls Webcam Exam As A Path To College Credit

He will soon offer members 15% discounts at 300 hotels and is talking to owners of golf courses and sports teams about schemes for luring in customers on slack days.

FORBES: No Free Lunch