Expect Chief Executive Craig Barrett to talk it up in his speech, which will take place later tonight at the International Consumer Electronics Show.
The question is: After the entire movie is revealed to fans, will they talk it up to their friends and go see it again and again?
The movie won't be released until January, but last year star Seth Rogen was there to talk it up and show off the Green Hornet's car, the Black Beauty.
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On the other, he doesn't want to talk it up so much that the public starts asking for a payback, which the economy may not yet be able to afford.
For as we talk about it breaking up people are moving their money out of the southern countries likely to leave it (and thus shrinking the local money supply) and this very action makes it more likely that the euro will break up.
It is easier to talk a market up than to let it down gently.
European leaders have to wake up and realize they need to talk their rescue plan up if it is to have a chance of succeeding.
Just open up and talk about it, ' because, as Bill says, you're not going to find anything outside of yourself to heal this.
We just kind of have to talk it through and see what we come up with.
It may also try to talk up the latest labor market release as an encouraging strand of evidence.
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Hollande and Montebourg talk up small enterprise, but it's self-defeating to treat those companies as rare and precious flowers in need of state coddling.
All the talk beforehand was that they were up for it but it just didn't happen.
It took two years of talk to set up a bus service between the main bit of East Timor and its exclave of Oecussi.
Industry talk has it that Japanese officials have been sizing up Genting's ResortsWorld at Sentosa, and there's speculation that Genting may get the opportunity to replicate its model in Japan.
Of course perennially land-rich and cash-poor Chesapeake was seeking to talk up its book at the time it was negotiating joint ventures, but that vast discrepancy between the values that the company was touting to shareholders in its presentations compared with ultimate deal realizations should just reiterate how little credibility McClendon has with investors.
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On the one hand, he wants to talk up the economy and take credit for it, as any politician heading into elections would.
Locals talk about how it is the media who have helped build up her image.
Most LED companies today talk about payback, or how long it takes to make up the higher upfront costs in lower energy bills.
When Mr. Giuliani was a feared and respected federal prosecutor in New York, he used to talk about the brass it had taken for him to grow up on the streets of Brooklyn as a Yankee fan.
Greece is certainly being told it must live up to its commitments, but talk of a Greek exit from the eurozone has suddenly disappeared from political circles in Berlin.
While there is nothing wrong and unusual for celebrated business leaders to talk up the past of the companies they lead, it could often be a sign of a dangerous trait of these leaders: Complacency.
And so since I know I can always pick up the phone and talk to him, that it's not necessary for me to spend huge amounts of time other than just getting business done when I'm here.
Schneider would not talk about companies that Loyal3 will likely have on board when it starts up in April.
"I've heard some of the talk from their camp recently and they're certainly up for it which is great because we are as well, " he added.
"It's not something a lot of kids like to talk about with their parents and they may not want to bring it up at school either, " says Mr. McCullough.
Now, we can talk about how important it is to help educate the world to keep up with the problem of technological unemployment- which is all well and good for the short run.
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"At this point, there are no plans for deployment, so there is no talk of funding, " she said, adding that it could take up to 18 months for the patent application to be approved.
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