He is also a serial entrepreneur and angel investor, who builds and sells companies with a talent-first strategy.

FORBES: The Day A One-Armed Man Turned Me Into An Entrepreneur

Button's reputation attracted him - through a third party - to David Robertson, a motor racing entrepreneur looking to invest in a talent he could take to F1.

BBC: How good is Button?

As any entrepreneur or VC will tell you, start-ups live or die by the talent they can attract.

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