And the opportunity cost for not taking risk is itself a form of taking a risk.
Now the landlord was protected against unpleasant surprises, but the billing service was taking a risk.
But the billing service was taking a risk, so it bought a swap from Enron.
True entrepreneurs are OK with taking a risk because they know the rewards greatly outweigh them.
Jeremy Cooper, Asia Pacific regional marketing director for SalesForce, believes Microsoft is taking a risk.
The Philippines is taking a risk with this move, says the BBC's Kate McGeown in Manila.
Kirwan's current watchword is "osare" - the Italian for 'taking a risk' or 'being daring.
But Tatum is taking a risk with his star turn in Magic Mike, which hits theaters June 29.
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Reaching your professional goals and advancing in your career usually requires making a change and taking a risk.
Taking a risk every once in awhile is a healthy and good thing, so is being frightened by it.
Innovating means taking a risk, and it makes us vulnerable to successful copycats.
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With Liberty needing only less than 1% of Sirius to seize full control, it is taking a risk by waiting.
In his first interview since the meeting with the Queen was announced, Mr McGuinness described it as "taking a risk for peace".
By staying in work she doesn't love, she's taking a risk too.
After the fallout over the 2003 war in Iraq, Mr Sarkozy carefully mended relations, taking a risk by confronting deep-seated French anti-Americanism.
By taking a risk with its EE ruling, it will have forced the whole mobile industry to focus on a faster transition to 4G.
Was Tiffany's now taking a risk in allowing this, um, innovator to be given the freedom of its precious windows, its very invitation to the marvels within?
Former South Africa coach Mallett admits he is taking a risk with the fly-half selection but insists he will give Masi time to get used to the position.
But those kinds of decisions would mean taking a risk, especially since it seems deep down many of those chief executives are not feeling so confident about the economy.
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Opponents say the Tories are taking a risk, as the EPP is home to almost all mainstream centre-right parties in Europe (one Tory MEP formally joined the EPP this week).
Mr Bush knows he is taking a risk in pushing ahead with measures which tie him firmly to efforts to revive the economy but which may not have the desired effect.
Smith also scoffed at the notion that some working developers were taking a risk by jumping from the cushy salary of a bank or consultancy to work for a startup, which could fail.
David Carter, who teaches about the sports business at the University of Southern California, said Mr. James was taking a risk by signing on with a company that had never represented an athlete before.
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"If we are going to be a little different, we might as well stay with what we have instead of taking a risk in what may be the Etch A Sketch candidate, " Santorum said.
However, for their youngest-level players, leagues realize they are taking a risk by not allowing little Johnny to have his titanium bat, particularly Little League, which seen its participation numbers drop as travel teams grow in popularity.
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Mr Ishizuka acknowledges that the company is taking a risk, though given that Hitachi knows how to build advanced boiling water reactors and that it now owns the land on which to build them, he is firmly optimistic.
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