There were times during the primary fight when it appeared Ron Paul was taking a dive to help Mitt Romney.

FORBES: Paul Achieving Goals Even If He Won't Be Nominee

With property and share values taking a dive in Japan, many of the Korean-Japanese are now struggling to repay their loans.

ECONOMIST: The Koreas

Used car prices in general have been slipping for a few years, and lately even used luxury cars are taking a dive.

FORBES: Magazine Article

European markets responded by taking a dive out of risk assets.

FORBES: Data Point To Greater Fears Of Europe Recession

Increasingly they are interested in taking a deep dive into the subjects that interest them the most whether it is video games or teen fashion.

FORBES: Five Tiers of Video Content and How They Will Shape TV Viewership

The analysts at Citigroup are taking a deeper dive into lumber.

FORBES: 5 Investment Ideas From Wall Street: Jan. 20

All three major stock indexes fell hard around 10 AM in New York, when the report was released, with the homebuilders taking a deeper dive.

FORBES: Watch Out With Housing: Disapointing Sales And Sandy Reveal Weak Recovery

By taking a deep dive into your target audiences and market, it offers the opportunity to go in new directions, even if they might seem off the beaten path.

FORBES: For Startups, Messaging Takes Time, Patience

The excellent Web service Longform is turning two, and celebrating by bargain-pricing its iPad app and taking a semi-deep dive into its lifetime stats.

FORBES: What Works (And Doesn't) in Longform