And the opportunity cost for not taking risk is itself a form of taking a risk.
They are less concerned than in the past with taking risk to grow their wealth.
Value creation requires risk, and if entities are not taking risk, they are not creating value.
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Which is worrying when yields have been chased so low, and investors are now so badly rewarded for taking risk.
Over the past decade, a period when giant stock and credit bubbles burst, equity investors were punished for taking risk.
We have a tax structure encouraging debt over equity, and we have a litigation atmosphere discouraging taking risk, going public and pushing the envelope.
For those taxpayers, lower tax rates just make it easier to still live the life style they want without working very hard or taking risk.
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And people think about financials as just being banks, but the reality is with Zurich and RSA, property and casualty insurers are paid for taking risk.
You begin to understand how to capture the rewards associated with taking risk and this guides you to make better decisions and allows your timing to become more fluid.
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"Investors in the oil and gas sector are used to taking risk and companies take a long-term perspective, " says energy economist, Carole Nakhle from the UK's Surrey Energy Economics Centre (SEEC).
The study looked at risk-taking versus non-risk-taking CEOs, and at CEOs who are patient and those who are impatient.
So first and foremost, let's ensure that, as the President has continually talked about, that pay for executives is based on their performance, not on wild risk-taking, the type of wild risk-taking that got us into a situation where taxpayers then had to become involved to stabilize the financial system.
So from our point of view, we're not in a position to recommend a risk should be entered into routinely where there is no safety concern that would justify taking that risk.
Now the landlord was protected against unpleasant surprises, but the billing service was taking a risk.
Essentially, investors have demanded a six-percentage point premium for taking the risk of investing in equities.
But the billing service was taking a risk, so it bought a swap from Enron.
I'm taking the risk that we can keep this really small, really simple--and it will work.
True entrepreneurs are OK with taking a risk because they know the rewards greatly outweigh them.
In their determination not to make a wrong bet, nobody is taking on risk.
Jeremy Cooper, Asia Pacific regional marketing director for SalesForce, believes Microsoft is taking a risk.
"Apart from the legal expenses, the downtime is just not worth taking the risk, " he says.
The Philippines is taking a risk with this move, says the BBC's Kate McGeown in Manila.
But this week, Microsoft is taking more risk and putting more chips on the table.
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Kirwan's current watchword is "osare" - the Italian for 'taking a risk' or 'being daring.
This may enhance your standard of living in the years ahead, but it also means taking unnecessary risk.
But Tatum is taking a risk with his star turn in Magic Mike, which hits theaters June 29.
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Reaching your professional goals and advancing in your career usually requires making a change and taking a risk.
But one plausible argument for now taking that risk is that the Tory party is mired in sleaze.
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