An enticing way to reach them might be to partner with TakePart TV.

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We even have a social action network called TakePart that is rapidly becoming the online community for social activists and concerned citizens alike.

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Each night the network will air "TakePart Live, " a talk show whose topics will be chosen earlier in the day by viewers going online to TakePart.com, Participant Media's social action hub.

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He also serves as General Manager of TakePart.com.

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Or co-host a part of the TakePart TV YouTube channel for people to post their short videos of what they most liked about the movie and the action they will take as a consequence of seeing it.

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