Executive teams that have not taken the plunge into social are often paralyzed when challenges arise.
Despite its crucial role in the Android ecosystem, ASUS hasn't taken the plunge on Google TV so far.
Although some of America's big grain handlers are cagey about their plans, one company has already taken the plunge.
Foreign retailers that have already taken the plunge are, by and large, waiting for India to fulfil its promise.
The problem, however, is that markets have not been kind in recent weeks to those fund managers who have taken the plunge.
Meanwhile, in keeping with its "challenge" philosophy, Miraval has taken the plunge into some of the priciest real estate in the country: Manhattan.
As someone who has taken the plunge below deck, I can tell you, yachting is an industry of extreme highs and extremes lows.
The few brave souls who have taken the plunge remain seriously underweight stocks, preferring to wade into the supposedly safer waters of the bond market.
According to a recent survey by Abbey National, only one in 50 people in the UK has taken the plunge into self-employment over the past year.
Netgear WGXB102We haven't met many people using powerline networking (anyone out there taken the plunge?), but Netgear just introduced the WGXB102, an 802.11g wireless access point that connects to a home network using the HomePlug powerline networking standard.
And thanks to a clutch of cleantech start-up companies like Gotham 360 and well-established mega-companies like Kimberly Clark bringing the benefits of CHP to large hospitals, the still better news is that the economic and energy efficiency results for those hospitals that have taken the plunge on CHP have been tremendous virtually across the board.
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