Named after the Aesop fable in which the sun persuades a man to take off his coat after the North Wind fails to do so, the policy sought to engage the North.

FORBES: Magazine Article

When she refused, security guards made her take the coat off and searched it.

ECONOMIST: The outcasts reply

At his house, he told me not to take off my coat until the place had warmed up a bit.

NEWYORKER: Amundsen

But in fact, folks are sizing you up before you even take off your coat, says Christine K. Jahnke, a speech coach and author of the book The Well-Spoken Woman.

FORBES: How To Make A Lasting Impression