But in the multi-billion-dollar, high-stakes world of U.S. major-league sports -- and even at major U.S. colleges -- it would doubtless be seen as foolhardy to takeachance on using that name.
For Fisichella, who will take on a new role as Ferrari reserve driver in 2010, it was an irresistible chance to end his career with the team that has a place in the heart of every Italian.