The spaceship will be connected to a specially designed carrier aircraft that will take it to about 50, 000 feet, according to Virgin Galactic.

CNN: One giant leap toward space tourism in New Mexico

Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn--were asked to take into account the success of the campaigns as well as the quality of the execution and creativity of each one.

FORBES: Viral Marketing