From beauty products to books, the Oprah Effect can take a struggling product and turn it into a household name.
The airport will officially take its new name in a ceremony on Thursday.
But in the multi-billion-dollar, high-stakes world of U.S. major-league sports -- and even at major U.S. colleges -- it would doubtless be seen as foolhardy to take a chance on using that name.
The Pope said he had been inspired to take the name Francis by a Brazilian colleague who embraced him and whispered "don't forget the poor" when it was announced that he had been elected Pope.
Let me propose a path few take: find an under-monetized domain name and start a business on it.
But recently, some smaller developers are having an important influence about what games are about, and are getting some help from a big-name "big brother" to take console games in a different direction.
"It was all I could do to not take a bow, " the soldier, who writes under the name Army J, said in a phone interview.
Flashback to Miami Beach, in 1972, as the Democrats were meeting to name a nominee to take on President Richard Nixon.
The dealer explains that it will take a couple of weeks for the issued name to appear in the official database.
At the time of its introduction, the Explorer was a radical new thing--and its functional name implied that you could take the vehicle off-road, a message that Ford wanted to communicate.
Why would Mr McVeigh use the alias of Robert Kling to rent the truck used to transport the bomb, then check into a motel in his own name, only to use his alias to order a Chinese take-away?
In the company's early days, Mr. Paxton struggled with cash flow and decided to take a creative approach to get the company's name out.
The gibbon used a similar motion to create a two footed take off, but as its name suggests, the ape placed foot feet on the ground before leaping into the air.
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Take Josep Puig i Cadafalch, the versatile genius with a name like a Welshman talking with his mouth full.
For others, the convenience of being able to name a destination and have your car take you there will outweigh that.
Moving on, your understanding of application virtualization is hopelessly inaccurate, I challenge you to name any application virtualization product that can take a copy of Microsoft Office and make it run on OS X or Android.
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We also got to take a look at BlackBerry's first financial results since the name change and its BB10 launch.
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Are corporations, in the name of profits, now going to help them take a step back?
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"I realized (this concept) had the potential to disrupt the textbook market, " says Phumbhra, 33, who teamed with the Cheggpost founders and helped take the concept national under the name "Chegg" (a combination of "chicken" and "egg") in December 2007.
But many expect Kennedy, who considered seeking an appointment to the Senate from New York in 2009 but then withdrew her name from contention amid a flurry of publicity, to take up some high-profile position in the near future.
Take college loans in your child's name, recommends Raymond Lowe, a Marlton, N.
"Their name is on the door and I think they take more than a corporate interest in the success of the company--they take a family pride in it, " says New York-based media investment banker Ken Marlin of Marlin Associates.
That means his mark-to-market profit in this name looks like it tops USD 1.4bn, take or give a hundred million.
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But if a zero-sum, winner-take-all struggle for leverage is the name of the game, those games seldom conclude as the winners might hope.
When we visited new Five-Star winner Mandarin Oriental, Boston, for example, everyone from the housekeeper to the bellhop knew our name, and the room service attendant who delivered breakfast suggested we take a house umbrella on a rainy day before we even thought to do so ourselves.
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Take Bank of America's Minimum Return Eagles (the name, predictably, is a tortured acronym--Equity Appreciation Growth LinkEd Securities).
Cuban officials told reporters not to take pictures of the family or the boat, which bore the name Salty and had a paw print on its side.
This song 'Take it Easy (Love Nothing)' comes from a four-song disc of the same name.
The Nissan name was then introduced to take over the Datsun market and unify the company as a whole.
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