But Dr Mahathir is evidently prepared to let Islamic solidarity take second place to a pragmatic desire for Malaysia to become a host for international sporting events.

ECONOMIST: Malaysia

Wanting to share his experience with novice and advanced trekkers, Shrimpton created the Trek Nepal app as a guide for those with the desire to the take on the challenge.

FORBES: The New Travel Technology: Niche Destination Apps

Take this interpretation for a test drive: Toms satisfy a powerfully consistent desire among consumers concerned with casually signaling personal authenticity through footwear.

FORBES: Toms Shoes: a Doomed Vanity Project?

Whatever the man pictured in the photo is doing, it seems certain that what he is doing to us in implanting a desire, for those of us who have yet to visit Brazil, to take a trip at the next opportunity.

FORBES: A Week in Brazil, Pt. 4: Cairu