The business helped advertisers efficiently buy ad impressions at-scale across the long-tail of the web and its oceans filled with trillions of seemingly undifferentiated ad banners.

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And then, just when we think it is ready to scale its final peak, gold could turn tail and run for the valley.

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Furthermore, other unionised employees at Northwest refused to back the striking mechanics, perhaps sensing that it would hasten the airline's tail-spin into Chapter 11 and a full-scale restructuring that would see many more jobs go.

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The simplest option is to scale down the existing standard of a fuselage with two fixed wings and a tail.

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