He tried out banner ads, text ads, a search box and taglines.

FORBES: Here Come the Featuretisements

That teaser was indeed absurd (rivaling some of the goofy taglines of Witcher 2 promotional material), but I await real footage with bated breath.

FORBES: 4. More intuitive combat

Mr. ADAIR: Those taglines are really the trick that campaigns are using these days to mislead the public, I think, and try to foil fact checkers.

NPR: Fact-Checking the Campaign Ads

And not because Smucker ("With a name like Smucker's, it has to be good") and Jif ("Choosy mothers choose Jif") have two of the longest-running taglines in advertising.

FORBES: The Perfect Combo

Obituaries as slogans or taglines for personal brands.

FORBES: Would Mindy McCready Have Agreed with Her Final Branding Statements?

What's going on with these taglines?

NPR: Fact-Checking the Campaign Ads