It also helps that Ashford.com has retreated from the heavy discounting--up to 35% off retail, say, for a TAG Heuer watch--of its early days.

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It can triple the price tag on a watch.

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Well, TAG Heuer has been my favorite watch brand for a long time.

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Five years ago Tag Heuer could get its sports watch into a Hollywood feature simply by giving it away to the stars.

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Or what if a shipment of counterfeit drugs was located in a particular town or region, and consumers and suppliers could tag such incidents to put others on watch?

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The next great watch phase came when a new TAG Heuer series was launched in the mid-1980s.

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Who will watch out for those who need a name tag on their walker and even more, those who no longer know who they are?

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One Goldman employee said he was invited to tag along with a group of traders who said they were heading to a bar to watch Mr. Blankfein's testimony.

WSJ: For Goldman Employees, Concern and Shots