That connection is now seamless with one simple tag that brings both consumer and brand closer together.

FORBES: Facebook's Brand Tagging: Resist or Embrace?

Near Field Communications is a technology which allows small amounts of data to be exchanged when you tap two NFC devices together, or touch one against an NFC tag.

BBC: NFC - not for consumers?

According to the Kansas State Collegian, the university revised the main page of the EcoKat website to remove photos of her and Willie the Wildcat standing together and edit out references to their eco-enforcing tag-team, although as of this writing the full EcoEnforcers page remains online as an orphan web page.

FORBES: Kansas State University's New Eco-Mascot Causing Controversy

"Polaroid photos connect people together in a way that is more personal than any photo tag, slideshow or comment box, yet digital images shape our stories, " said Scott W. Hardy, President, Polaroid.

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Earlier in the campaign, the two would travel together, but, now, the couple operates more like a tag team.

CNN: Clintons play 'good cop/bad cop'