"Removal of these advertisements simply raised the prominence of the eBay natural search result, " read the report by Thomas Blake, Chris Nosko, and Steve Tadelis from eBay.
One municipality that Tadelis considered in his research believed that it could cut costs by eliminating its two internal IT positions and outsourcing their work to local technology providers.
These costs stem from unexpected changes that require the company to adjust quickly, says Steven Tadelis, an Associate Professor at the University of California Berkeley Haas School of Business.