As the make-up of the electorate changes, and tactics and methods evolve, political movements must adjust to be at all effective.

FORBES: Marking The End Of An Era For Conservatives

Capello stated on Monday that Terry made a "big mistake" in questioning his training methods and tactics.

BBC: England boss Capello backs John Terry despite criticism

Military tactics and clandestine hostage-rescue methods were far from the minds of regular folks in Midland City on Wednesday, Ethan's sixth birthday, as they tried desperately to return to normal life while giving thanks for the heart-wrenching event's joyous outcome.

WSJ: Military tactics, arms, helped rescue Ala. hostage

To ingratiate themselves to college customers, online booksellers run ads in school newspapers and hire students to act as roving ambassadors tactics that are long on cool and less expensive than traditional marketing methods.

CNN: Online booksellers go back to school

And rather than experiment with expensive fundraising tactics, such as direct mail, he stuck to JDRF's tried-and-true methods of seeking big gifts and staging walkathons and galas.

FORBES: Eye On The Prize