But even if America and Russia succeed in convening a peace conference, it is far from clear that the Syrians around the table will wield sufficient influence over the forces fighting on the ground.
They want to know that you have their backs and that you can exercise your influence to get them a voice at the table while making their jobs much more meaningful and purposeful.
However, a new league table of the world's top living business gurus makes the case for another influence as being even stronger -- that of thinkers and professors at business schools.