The gains in its Macau operations in the first quarter were driven by mass table wins, which were up 63% compared to the previous year.

FORBES: Las Vegas Sands Surfs The Macau Wave Of Growth

Marketing is in a unique position to bring a longer term, market-driven perspective to the planning table.

FORBES: How CMOs Can Re-energize The Annual Planning Process

Marketing is uniquely positioned to help the organization bring a longer term, market-driven perspective to the planning table to complement near-term needs.

FORBES: How CMOs Can Re-energize The Annual Planning Process