Back in February, Google CFO Patrick Pichette said its recent purchase, Motorola, didn't "wow" on the smartphone front, but it looks like the two companies have long since smoothed over any hard feelings.
Although it doesn't quite have the wow factor of Cornell's invisibility project, the thermal research may prove to be more practical because it also can be used to manage heat and improve cooling in components such as computer chips.
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"I thought, oh wow she really doesn't know how to swim, despite what everyone thinks, " says Ms. Rothenhaus.
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"Some days I had to pinch myself, waking up in a different country every day, and visiting so many fantastic places, I thought wow, it doesn't get much better than this!"
But when we present them with the sort of visual journalism we are developing, we get responses like "Wow - I didn't think the BBC did things like that" and "That's really innovative".
You bring something to people's attention that they don't know about and then you explain it to them and then they look into it and they find out, wow, she really is telling me something I didn't know.
You don't often get people at state banquets saying 'Wow, ' but it was a wow moment.
"We've had ten or more promising compounds where we said, 'Wow, this is going to work, ' and then they didn't, " says Heather Wakelee, an oncologist at Stanford University.
Sadly, XP's search is lackluster and Vista had its chance to wow us with some major improvement in this area and... didn't.
Carlson may be providing the wow, but the bottom-line payoff from what has already been two years of work won't thrill anyone.
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