Some of them were gazing with dull avarice at the store on the other side of the road, the Ideal Traders Ice Cream Parlor, where fat kids in T-shirts were licking vanilla cones.

NEWYORKER: The Elephant

"Investors shouldn't be surprised to see plain-vanilla equity funds repositioned as 'low-volatility' vehicles, " says Shannon Zimmerman, a fund analyst at Morningstar.

FORBES: Magazine Article

Messaging apps, known as "over-the-top" apps because consumers don't pay carriers directly for the services, typically go beyond plain-vanilla text messaging with features such as voice notes, camera applications, access to games and virtual stickers that are popular among teens and young adults.

WSJ: The Messaging Apps Taking on Facebook, Apple