The way they, it wasn't the ultimate objective in Iraq either.
And e-books, in their early iterations, still don't rival the ultimate in high resolution: ink on paper (and no rebooting required).
Another reason the Tour sees no need to push the issue is that all this deliberateness doesn't much harm the ultimate product, television broadcasts.
"In the case of Coventry City it didn't seem to be clear who the ultimate owners of the club were, " he said.
BBC: MP Damian Collins' concern over Coventry City ownership
"When a municipality says you can't drill here, you have the ultimate waste of the resource and destruction of the correlative rights of the landowners, " West said.
It's the ultimate position to be in and we don't want to let it slip.
But he's taking Brazilian Jiu-Jitsu classes, and says he's intrigued by mixed martial arts and the Ultimate Fighting Championship, though his mother isn't thrilled.
Conservation groups have long claimed that alternative isn't working, and point instead to dam removal as the ultimate solution to restoring the region's salmon and steelhead.
Kidman isn't alone in the overpaid celebrity category, according to Forbes' Ultimate Star Payback list of the most bankable actors in Hollywood.
"Its easy to make the case that the local culture of judges and juries hasn't changed, even if appellate review is going to change the ultimate results, " said Olson.
Featuring no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage, T-Mobile's new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience.
ENGADGET: T-Mobile launching 'truly unlimited' 4G data service add-on September 5th (Update)
But I think probably more importantly, it's the abstract idea of an ultimate authority figure, and to date I think we haven't changed out perception of that person from male to female, or without gender.
But they don't seem to agree on the pace of reform that is required - or its ultimate direction.
The consulting business probably won't be making much money, and could run at a deficit, but the ultimate promise of getting more customers to use Sprint mobile networks is likely worth the cost.
But the ultimate call is mine on whether he fits into my plans or doesn't fit into my plans.
WSJ: For Jurgen Klinsmann, Mediocrity Will Not Be Tolerated��U.S. Men's National Soccer Team
If the ultimate product brand marketeers are looking at using their enterprise story commercially, shouldn't you consider investing in your corporate brand too?
Steven gave Colton his ultimate "musician's musician" stamp of approval -- one he doesn't give out too often.
CNN: 'American Idol' recap: We're all in the mood for a melody
My point here isn't really about comments on the internet, but the larger idea that "one identity" is the ultimate goal.
ENGADGET: Editorial: Facebook, single identities, and the right to be anonymous
Last fall Starbucks boosted its target for ultimate store count by 20%, to 30, 000 (though that target doesn't come with a date).
According to Forbes' first-ever list of Ultimate Star Payback, the movie stars who deliver the best bang for the buck aren't the industry's top earners.
As a branding veteran, I couldn't help but note how these individual stories characterized the two fundamentally different starting points for achieving the same ultimate marketing objective: Make the sale.
His term doesn't expire until 2014, about a year into Obama's second term. (It's an ultimate irony that Bernanke will be gone -- if not reappointed -- before the 2015 date that the Federal Open Market Committee currently has as its target for keeping interest rates at exceptionally low levels).
CNN: Obama wins, but can he move the economy from triage to rehab?
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