Even if Transformers doesn't help Paramount, it's sure to hurt the other studios this week.

FORBES: Popcorn Prognosticator

Although Transformers didn't win any Academy Awards, it is two hours of fun and has some of the best audio and picture quality movies can offer.

ENGADGET: Blu-ray releases on September 2nd, 2008 HD

Bay's penchant for designer machismo and piledriver action (not to mention wholesale product placement) doesn't sit well with the Transformers' appropriately juvenile comedy and a sub-Spielbergian suburban teen romance.

CNN: Review: Dim 'Transformers' thuds with action

It appears that the Transformers' effect wasn't enough to hold off Spidey 3, despite the disappointing sales.

ENGADGET: Nielsen VideoScan High-Def market share for week ending November 4th, 2007

For example, in 2011's Transformers: Dark Side of the Moon, Shia LaBeouf wears a T-shirt made by Chinese clothing maker Metersbonwe and, in one scene, a character drinks a carton of Shuhua milk made by dairy group Yili.

BBC: Chinese brands tap Hollywood in quest to go global