And if you see a piece of rubbish lying on the footpath, don't step over it -- pick it up.

CNN: The stark reality of a throw-away society

But Ford says 10, 000 Focus owners defect to other brands each year because it doesn't offer an attractive step-up model.

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"This is a good step forward, but I don't think it can clean up the problem alone, " he says.

FORBES: Magazine Article

It didn't take Bernstein long to figure out the FTC needed to step up its monitoring of the Internet.

CNN: Meet the FTC's unlikely enforcer