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But this is just a souvenir T-shirt, something to take home and show friends.
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The NFL is four years away from its 50th Super Bowl, which means it is already trying to plan around a peculiar self-inflicted marketing nuisance: How can the world's most powerful sports league get around putting a big, fat "L" on hundreds of thousands of souvenir T-shirts?
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And even if you can't find the perfect souvenir, then no woman, no cry.
BBC: Daily deal: Scuba diving in Bonaire
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It is a big, long established seafood restaurant that looks like a tourist trap amidst the T-shirt and souvenir shops of the Seattle waterfront.
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Mr O and Miss Kim are soon off, darting across the car park and up several flights of stairs, past souvenir stalls selling T-shirts, DVDs and posters.
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Despite this, you soon get the "so-much-of-it" feeling - there's just so much to go round you think, that making a few footprints or taking the odd souvenir won't harm anything or anyone.
BBC: Skeletal memories in Namibia
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Many beach-home owners like to decorate with objects or art that offer a nod to the sand and surf but there's a way to do that stylishly, so the home doesn't look like a chintzy souvenir shop, Mr. Aram believes.
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Browsing is free, but you're likely to find a unique souvenir that you can't live without -- and you might even meet the person who created it.
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So don't hit that wall like a timid souvenir hunter.
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Got a favorite souvenir do or don't?
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When we called Gallo, a spokesman told us the commemorative bottle of McWilliams, which is a Gallo brand, is meant as a souvenir, so the servers don't usually pour it.
WSJ: A Super Controversy
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If your parents would like a little more than a Facebook photo gallery as a souvenir, or Instagram just isn't nostalgic enough, you can hit the source link to show support and make the Instant Lab real.
ENGADGET: Insert Coin: Impossible Instant Lab makes iPhone photos tangible