The other surprise, a small presentation also at MILK Studios, was a label called Calla characterized by bold prints in geometric in neon yellow and purple. (It also smelled like a rose-filled winter garden inside, courtesy olfactory branding company 12.29.) The silk-screened slim-fit pants, cute above-the-knee dresses, and thick PVC heels worked well together with tiny T-shirt-cut tops and softly angled jackets.

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The body is still dominated by softly molded plastic, and the S 4 doesn't really advance the aesthetics of its predecessor the way competitors Apple, Sony and HTC have done with their latest phones.

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And more than half of Japanese users said they didn't bother with precautions to guard their data when working in a public setting, measures like speaking softly on business calls or checking for bystanders reading over their shoulder.

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