And yet, the fruits of a snob's study aren't always appreciated.

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And to be honest, and I don't know if I'm just being a snob, but I'm not as entranced by funny cat videos anymore.

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But as any true video snob knows, the best-quality picture can't be found on a mere television set, high-definition or not.

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That could be because the rest of the world still envisions the New Russia as a land of rhinestone-encrusted SUVs and mink-swaddled mistresses. (Think of the guy in the DirecTV commercial with the tiny giraffe.) Snob may be the antidote to that image, but its name doesn't convey that.

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"I used to be a car snob, and I used to be too vain to drive anything that doesn't shine, " said Marci Solomon, an electrician who has a 100-mile commute to and from work.

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