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"They can tell us until they are blue in the face that we should be making money but with 352 seats - you can't - it's as simple as that, " he said.
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"We've got to go to another level, it's as simple as that, you can't survive if you don't keep lifting up the levels, " he said.
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As safe as that sounds, it won't be simple to put into practice.
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Indeed, Cheney is so attuned to the vagaries of his heart that when he was awakened last Wednesday around 3:30 a.m. by a discomfort in his chest, he realized at once that he couldn't dismiss it as simple indigestion.
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That means shutting it down isn't as simple as alerting the Internet service provider where the botnet is hosted.
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Third, teach him that the world's problems aren't as simple as us-versus-them, good-versus-evil.
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The downside of such a simple message is that lots of foods most nutritionists wouldn't regard as healthy somehow sneak in under the guise of '5 a day'.
BBC: Five-a-day campaign: A partial success
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Consumers want easy to use and simple ways for discovering entertainment that doesn't require a remote control with as many keys as a keyboard.
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The report indicates that matching tumors and treatments based on genetic characteristics won't be as simple as some suggest, he wrote.
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After WiFi achieved great success, Bluetooth was spun as a technology for simple "cable replacement" (as opposed to wireless technologies that don't replace cables?).
ENGADGET: blogger-avatar
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That's also why we're restoring pay-as-you-go: a simple rule that says Congress can't spend a dime without cutting a dime elsewhere.
WHITEHOUSE: Budgeting for a New Era of Responsibility