As for the future of his own carols, Rutter isn't sentimental.

NPR: John Rutter: The Art Of The Christmas Carol

Hawkins isn't sentimental about a seemingly good pick gone bad.

FORBES: Know What You're Buying

He said he's not a sentimental person -- he doesn't get attached to an individual polar bear the way he does to his golden retriever.

CNN: Don't feed the (polar) bears

If the iPod stops being a moneymaker don't expect him to hold on to it out of some sentimental attachment.

ENGADGET: Cringely thinks Apple's going to stop making iPods

But poor countries can't carry the financial burden of saving their wildlife simply because wealthy countries feel sentimental.

BBC: NEWS | Science/Nature | Fences 'can help apes' survival'