"As much as I don't like second-hand clothes to be in the market, I don't have an alternative, " she says.

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For his tourbillon, the watch that put Journe on the map, Journe added so-called deadbeat seconds: The second hand doesn't glide but hops from one second to the next.

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Their visual aesthetic - tight jeans, over-sized glasses, garish second-hand T-shirts - was exemplified in the films of Wes Anderson and, in the UK, parodied in the Channel 4 satire Nathan Barley.

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Vintage clothes For a long time, image-conscious Italians wouldn't be seen dead in second-hand clothes.

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