Financial thrillers, however, haven't enjoyed the popularity of legal, medical or cop novels.
Catacosinos didn't win any popularity contests on Long Island for that maneuver, but he did save billions of dollars for his shareholders.
Bringing your friends home to show off a new Ham radio or your great-great-great grandfather's rebel flag probably won't boost your popularity in high school.
But in Hong Kong little stays the same for long, and in recent years chefs have begun taking fresh approaches to native-style dim sum, bringing a dash of extra excitement to a meal that wasn't exactly lacking in popularity in the first place.
But they didn't reach that level of popularity because of sexy outfits and Auto-Tuned vocals.
"You can't reach decisions based on popularity, " says , chief executive of (nyse: MEE - news - people ).
But its popularity hasn't won these authors anything close to Gatsby's wealth.
The poor reception for Apple's maps don't appear to have dented the popularity of the iPhone 5, however.
Despite its popularity, Facebook isn't immune to occasional swings in user interest.
It isn't clear whether Armstrong's continuing popularity and success (albeit small-time) as an athlete troubles USADA, which spent a decade pursuing doping charges against him.
Instant messaging, that rat-a-tat chat technology that is catching up toe-mail in popularity, still hasn't overcome a critical hurdle that e-mail cleared years ago: utter incompatibility among rival brands.
"If there would be an issue, it would be with the female base, and I don't think that's where his popularity lies, " said Bill Mechanic, a producer and former chairman of Fox Filmed Entertainment.
"Given that MySpace is a bit on the outs in terms of popularity, it doesn't surprise me that its stuff doesn't 'scream' like YouTube's, which benefits from having the infrastructure of the all-powerful Google, " says Godskind.
FORBES: MySpace's Response Time Slowest Among Social Networks
"Either Sarah Palin is leaving the people of Alaska high and dry to pursue her long-shot national political ambitions, or she simply can't handle the job now that her popularity has dimmed and oil revenues are down, " DNC spokesman Brad Woodhouse said.
Despite the breed's popularity, Westminster judges don't go out of their way to throw the Labrador a bone.
Despite its popularity, however, don't become too enamored with the U.S. dollar, as no currency has held onto the title of "currency of choice" forever.
He must remember that history shows that a president must treat his counterparts on Capitol Hill with tender love and care, or they won't necessarily be there for him when his popularity diminishes and Republicans intensify their opposition to his proposals.
The criticism wasn't shared, and the Missoni brand gained quick popularity with its original striped and zig-zag patterns.
The surge in Two-up's popularity during World War I didn't spark a change.
WSJ: Two-Up, A Game Australians Flip Over, Loses Luster When Legalized
The trio didn't introduce the brand name until 1980 and its popularity quickly soared as consumers clamored for healthier beverage options.
But that didn't stop Democratic hopefuls from trying to tap into his popularity in the state.
The pact doesn't apply to debit cards, which have grown in popularity for small-value transactions.
WSJ: Visa, Mastercard Agree to $6 Billion Settlement Over Surcharges
The popularity of her food and company shouldn't come as a surprise.
Karachi residents and members of the media said the show of public support for Bhutto had more to do with the fact that Pakistani's love a good party and shouldn't necessarily be seen as an indicator of Bhutto's popularity.
But Nintendo says the Wii's popularity among the over-65 crowd wasn't totally unexpected because the game, which simulates sports like bowling and tennis, is "intuitive ... not intimidating, " said Perrin Kaplan, vice president of marketing and corporate affairs at Nintendo of America.
The issue isn't whether the United States will be able to win a popularity contest in the region (this is doubtful even in the best of times), but rather, that alienating large swaths of the local population makes it much more difficult to defeat terrorism.
The popularity of the Royal Malaysian Police (RMP) isn't at its highest these days.
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