Perfume doesn't quite go with a throwaway-commodity image.

FORBES: Ballpoint Perfume

But it wasn't just crying babies, heavy perfume and strangers dozing off and drooling on their shoulders that people complained about.

CNN: 'Mr. Poopy Pants' and fees frustrate flyers

Mr. Ellena now travels to Paris to attend meetings and sniff pedestrians (he claims he doesn't need market research to know perfume trends).

WSJ: Book Review: Diary of a Nose | The Perfume Lover