"People want drinks that are a bit innovative, a bit different, and lager doesn't give them that, " he says.

BBC: Has Britain fallen out of love with lager?

If my husband wasn't tee total he'd be on his eighth bottle of lager.

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And by the time Where the Streets Have No Name boomed out of the speakers it was definitely a case of forget about drinking the lager - let's throw it in the air, rip off our T-shirts and jump as high as we can.

BBC: Bono in action