Kryptonite didn't have a blog and had rarely interacted with bike enthusiasts online, so its only recourse was to post information on its Web site.

FORBES: Crowd Control

"Syracuse has been my Kryptonite for the last couple of years, and I didn't think we'd play them again, " Siva said.

WSJ: Syracuse blows big lead and Big East title at MSG

Despite his campaign's efforts, they can't make supporters (or an adviser) like Kris Kobach disappear, and he is as radioactive as Kryptonite in the Latino community.

CNN: How Romney can win over Latino voters