It wasn't to be as we lost wickets at regular intervals, eventually falling some 27 runs short, but the scenes that followed were simply incredible and had to be seen to be believed.
Strategy-wise, we launched new futures and contracts at regular intervals to make sure that the interest didn't dry out, and met with traders and investors to keep participation running.
Ostensibly, the shift is to let customers count on a lone upgrade date for all of their connected devices, but let's not beat around the bush: the longer intervals are bad for any subscriber whose desire for a new phone or tablet doesn't perfectly dovetail with their contract length.