For what it's worth, the fund claims a net asset value of 9 Swiss francs a share, a number that hasn't budged much since its inception in February 1996.

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Astro Gaming's A40 headset and Mixamp Pro have generally gotten yearly revisions, but the portability-inclined A30 hasn't received the same love since its inception.

ENGADGET

Rosso owns 100% of Diesel, which has evolved from a jeans specialist to a much broader lifestyle brand (T-shirts to shades to fancy chairs) in the 35 years since its inception.

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"A journalist asked me (at an 'Inception' party) if I was going to do Superman, and I hadn't even heard of it, so I went, 'Absolutely no way, '" Zimmer said.

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Some marketers, especially those at younger, cutting-edge boutiques, can't understand the decision, especially given the billions already spent on building up the Cingular name since its 2000 inception.

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