They don't need to be dressed up in a vision of some shining new world order that lives mainly in Mr Blair's well-meaning imagination.

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"Maybe I can't say it in public but there's a World Cup in New Zealand next year, " he said.

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It wasn't an ideal start to a new chapter in his career for the 2008 world champion, with Hamilton ending the day seventh fastest after sliding off the track during what looked to be a promising lap.

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Dedicated graphics aren't uncommon in laptops, but fully featured Windows 8 tablets are a brave new world -- most manufactures don't seem to be willing to risk the inevitable power drain the extra visual oomph demands.

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Still, active participants in the online world aren't actually doing anything new by attempting to create and maintain a positive public image.

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Nevertheless, many Chinese are looking to Buddhism, Taoism and even brand-new religions to slake a thirst that all the Cokes in the world won't abate.

CNN: ASIANOW - TIME Asia | China: Inside China's Search for Its Soul