"If I can't look at a business and give you a three-sentence pitch as to why it is a compelling value proposition, I probably don't want to be in it, " Capellas says.

FORBES: Desktop battle plan

It says start at red, which I interpret as meaning you don't have to give a red card, you can give a yellow or less as well.

BBC: Rugby World Cup 2011: Jeremy Guscott World Cup Q&A