On my VC tour, I actually heard one legendary venture capitalist say that he found a company's name too proper, that it wasn't stupid and goofy enough for the Web.

FORBES: Malone's Musings

Due in large part to the goofy, kindhearted hosting of its T-shirt-and-sneakers wearing museum president, Paul Hoffman, pretension and intimidation gave way to creativity and intoxication.

WSJ: Opportunities for Geniuses

It's hard to say if Bad Piggies will recapture the success that Rovio found with Angry Birds proper, but all the hallmarks are there: quick, fun gameplay, colorful characters, goofy sounds, and accessibility (we couldn't help but get all three stars on every level, but you don't have to in order to proceed, should it prove too difficult).

ENGADGET: Angry Birds sequel 'Bad Piggies' launches tomorrow, we go hands-on

We'll be honest with you, we don't know a lot about marketing healthcare devices to everyday people, so perhaps posting a goofy YouTube video with some re-written classic rock songs is standard practice in the industry.

ENGADGET: Phone Oximeter saves lives, puts Journey's lawyers on red alert (video)